January 28, 2010

The Best in the Worst of Times

According to data just released by The Wedding Report, (which runs statistics and market research for the wedding industry), the cost of weddings was down 10% in 2009 compared to the previous year. Couples spent an average of $19,581 on their weddings compared to $21,814 in 2008. They also invited almost 12% less guests.

While it's true that couples are spending less in light of the economic downturn, the flip side is that recession specials galore are allowing brides to get a lot more for their money. Reception halls are more willing to negotiate their per head cost with you, especially if you can do a day wedding. The prices of diamonds have gone down. And if you're the type who subscribes to sites like travelzoo (yes, I'm on their Top 20 weekly VIP edition list!), I'm sure you've noticed that packages to honeymoon destinations and luxury resorts are drastically lower compared to less than 2 years ago.

A big reason we launched Joielle was to address the growing prevalence of cost-saving in wedding spending. Sure, we all still want quality, style and a beautiful wedding, but budget-savvy consumers know that you don't have to pay an arm and a leg to achieve those things. And designers are responding, which is why we're able to have a new line like Alfred Sung that everyone is excited about.

So key takeaway? Now is the perfect time to get married!

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