Happy New Year everyone! We're happy to report that we're right on schedule to roll out new Spring 2010 lines next week, starting first with Alfred Sung! Known for being fun and affordable, we think that Sung has really raised the bar with his dresses this season and decided to add him to our collection. The colors are vibrant and rich, and the styles can be mixed and matched to give all your bridesmaids a different look. Here's a sneak preview of some of the new design elements.
We are seeing more variety in terms of dress necklines. Although strapless will always reign supreme, we're glad that there's more experimentation with scoopneck, v-neck, halter, bateau, etc. Not everyone is comfortable with a strapless dress, and it's nice to give your bridesmaids more options.
The shirred back gives the dress a little pouf and is super cute from the side view. Given that bridesmaids face away from your ceremony guests the whole time, we're all for giving the back a little more attention.
Initially, we felt that the keyhole was definitely a risk-taker since it's so non-traditional. But we love that Sung is willing to push the envelope on what a bridesmaid dress should look like, and the style was really flattering when we saw it on a model at the bridal market.
Look for the full line of dresses next week!