April 29, 2010

Fall Forecast

While now is the time to enjoy spring and sunshine (or suffer through seasonal allergies), fall is already on our minds at Joielle. April has been a whirlwind month of attending bridal market and wedding shows, and we're excited to share that there's a fresh outlook in trends that designers are banking on for this coming Fall 2010 season. The fall is generally considered the off-season in the bridal industry, and a chance to introduce some new ideas to see if they'll stick so designers can build on them for next spring. At the market, we saw a continued movement towards vintage and non-traditional styles, and a few surprising twists. Time will tell if this further departure from the norm will pay off.

The bridal designers are taking their cue from current retro fashion and in particular, we noted Cynthia Rowley's introduction of blouson tops into some of her dress designs. Although the silhouette is a bit unusual for bridesmaid dresses, we thought that they were very elegant and flattering. And yes, we are talking about the renowned fashion designer, Cynthia Rowley! This is her first foray into designing a bridesmaid collection, partnering with the Dessy Group, and we can’t wait to feature the blouson dresses and other select designs from her line this summer.

You cannot get more vintage than feathers, and we saw lots of them! The latest "it" feather is the ostrich feather, using a few thin wisps attached to a hair flower for a lively and unique feel. We also saw them on crystal haircombs, on headbands, etc... which all indicate that the look of nature in bridal accessories is not going away anytime soon.

The trend toward natural fabrics is also taking a stronger presence. After an influx of inquiries from brides about cotton sateen, Dessy has decided to incorporate the fabric into their Fall line. Cotton may usually be associated with casual t-shirts, but their cotton sateen is as luxurious and beautiful as it is soft and comfy.

Look for these coming trends when we start rolling out new products in June!

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