February 16, 2011

Purchase Any Style from Dessy Group!

This morning we have exciting news that will make it even easier for you to shop on our site.

Joielle's vision has always been to create an uncluttered online boutique with a carefully edited selection of dresses for a pleasant and comprehensive shopping experience. However, that meant we had to leave a lot of styles on the cutting room floor that were not featured on our product pages. Although they were still available for purchase, it meant that we would have to process the order by phone or paypal. And since bridesmaid dress designers often keep carryover styles from multiple prior seasons, hundreds of other styles were still in production!

But now for the great reveal! We have added an "Additional Styles" page for each dress line for styles that do not have their own individual product pages, categorized like so:

After you click on the category that your dress belongs to, select the style number you would like to purchase from the "Select Style" dropdown menu. The corresponding photo will pop up in the picture window. Select your color and size, and proceed with your order like any other product on our site. If I had a Staples EASY button, I would click it right... now.

Currently all Dessy Group lines (After Six, Alfred Sung, Cynthia Rowley, Dessy Collection, and Lela Rose) have the purchase additional styles option. Look out for Landa Designs Bridesmaid to be up soon. Happy shopping!

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