May 19, 2015

Real Weddings: Lyn & Jon

A beachfront wedding with a lighthouse and antique carousel truly makes for a magical and romantic New England wedding! Lyn and Jon were married at Lighthouse Point Park in New Haven, Connecticut.

Lyn's bridesmaids wore Watters crinkle chiffon dresses in the color Coral.

Watters Styles 1524, 1529, 1516

Photo Credit: Donna Cheung Photography

See the rest of the photo gallery featured on Aisle Perfect!

May 8, 2015

Real Weddings: Lauryn & Justin

Lauryn and Justin were married in Fort George Island, Florida at The Ribault Club. The venue was a historic building surrounded by a beautiful natural setting. The bride and groom felt that it had an air of timeless elegance and selected a traditional navy and white color scheme.

Skipping the "first look", Lauryn and Justin wanted the first time that they saw each other to be at the ceremony. It was very emotional but they "kept it together" and it was one of their favorite wedding day moments.

Lauryn's bridesmaids wore Alfred Sung Style D522 in Midnight.

The best part of the Joielle experience is the customer service, flexibility and group discount. Each of my bridesmaids were each able to purchase their dresses on their own! A lot of dress stores want you to turn in all orders and sizes at once. This allowed me to focus on wedding planning and not track down sizes or measurements from each girl. My bridesmaids could email Joielle about any sizing concerns and the flexibility was wonderful.

During their reception, Lauryn’s god grandparents who have been married for 68 years told them not to be worried about having the last word and to begin each day with a kiss.

Congrats Lauryn and Justin! Hope you follow the wise advice and have many healthy and happy years ahead!

Photographer: Pure Sugar Studios

April 24, 2015

Real Weddings: Jillian & Logan

Sometimes a couple shares a wedding gallery with you and every single photo is just perfect. That's exactly how I felt when I saw Jillian and Logan's photos. It was so hard to pick a few to feature! Married in San Francisco at the The University Club of San Francisco, Jillian really enjoyed planning her wedding. She compared it to solving a big puzzle and feeling accomplished as she found the pieces to fit her vision. Her favorite part was when she saw her florist's design. It was a perfect translation of what she had in mind.


When asked about her favorite moments, Jillian shared two. First, she messed up the first kiss and pulled away too quickly. It was very anticlimactic and had the potential to be an embarrassing moment, but Logan grabbed her and gave her a nice long proper first kiss to the tune of their cheering audience. (What a quick thinking guy!) She also loved when her dad walked her down the aisle. She was nervous about being the center of attention, but when the doors opened, she was excited and comforted by seeing her entire family who flew in from all over the country just to be there for them.

Jillian's bridesmaids wore Wtoo Style 658 in Latte with a Black sash, a v-neck style with airy tulle fabric.

"I spent so long shopping for bridesmaid dresses. They all started to look the same. I think Joielle's selection of dresses and competitive prices were really the selling points for me. It was also a very easy ordering process for my girls, who were scattered about the country."


Congrats Jillian and Logan. May your future be as beautiful and breathtaking as your special day!

Photographer: Ebony Jacobs, Bokeh Photography

April 16, 2015

Star Styles: Lace Sleeves

Lace dresses have ruled the bridal runway for the past few years, and we've noticed that the preference for sleeves is growing. It may stem from our vintage obsession, desire for a softer romantic look, or simply relief from the pressure of needing buff arms for wedding photos.

Casey Wilson & David Caspe and Renee Puente & Matthew Morrison
Credit: Martha Stewart Weddings

Bridesmaid dresses have also been quick to follow suit, as evidenced by plenty of styles from our designers.
Watters 7253, Wtoo 792, Wtoo 895

While many dresses look similar from the front, you have very different options to choose for the back!

And if you're looking for an affordable bridal gown option, choose a full-length lace bridesmaid dress, like this jaw-dropping number, and have it made in White or Ivory.
Watters 3218

Still prefer to keep your arms bared? Select a simple cap sleeve dress!
Watters 7252 and Wtoo 696

Peruse all lace dresses featured on our site here. Plus, take 15% off on all Watters and Wtoo dresses from now until April 25th with code WATTERS15. Happy shopping!

April 10, 2015

Real Weddings: Andrea & Andrew

Andrea and Andrew were marred in Virginia at Hotel Roanoke, a beautifully restored Tudor-style venue. Needing to move twice during her engagement (from Virginia to Texas then later from Texas to Michigan) didn't stop Andrea from her favorite part of planning: her quest to find the perfect wedding dress. She tried on over 100 dresses until I found "the one"!

Andrea's favorite moment was when her husband (who is very tough) started to cry when they said their vows, which he said he would never do.

The bridesmaids wore Landa Designs dresses in the color Turquoise.

Andrea gushed that "my bridesmaids all loved their dresses! And they all looked so beautiful in them." She also said the best part of working with Joielle is that her girls who lived all over the country could easily order without having to go to a store.

At the reception, everyone broke it down on the dance floor. The 70 year old pastor who officiated their wedding even joined them for the wobble!

Thank you Andrea and Andrew for sharing your joyous celebration. Wishing you a bright and beautiful future together!

Photo Credit: Laura's Focus Photography
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