March 23, 2018

Real Weddings: Samantha & Adam

Planning is ramping up right now for many summer and fall brides, but weddings are increasingly happening all year round! Today we're featuring Samantha & Adam's March wedding. Winter weather and a little leftover snow didn't stop the bridal party from snapping some gorgeous sun-kissed outdoor shots.

Samantha's bridesmaids wore Dessy Collection Style 2928 in the color Smashing. The lux chiffon dress is classic and flattering.

The wedding took place at Crystal Plaza in Livingston NJ. As native Jersey girls, we've been to Crystal Plaza and know firsthand what a phenomenal place it is to get married!

Samantha and Adam, we hope married life has been treating you well and wish you continued bliss together!

Photographer Credit: Artist European Photography

January 18, 2018

Introducing Jenny Packham Bridesmaid Dresses

At the start of the new year, we are excited to launch Jenny Packham's exclusive bridesmaid line, now available to order!

Inspired by the English country garden, Jenny has designed something for everyone. Go with a touch of mirror bead detailing for an on trend look, or a jeweled neckline for a regal touch (we do have a royal wedding coming up in May after all!).

You can also stick with the tried and true in classic lace or lighten things up in a ruffle and high-low hemline.

The entire Spring collection can be found here. And as always, all of the dresses within the Dessy Group collections can be mixed and matched with the same fabric and color palette. Happy browsing and cheers to an exciting 2018 ahead!

August 9, 2017

Real Weddings: Bridesmaid Dress for a Wedding Dress!

Our bride Beth chose the Andrea dress (Style 5220) by Watters Bridesmaids as her bridal gown. As an Ivory lace dress, you could never tell it was a bridesmaid style!

"I looked at hundreds of dresses and I kept coming back to this one. It wasn't a magical say yes to the dress experience but who cares about that. I liked it instantly even though it was a bridesmaid dress.  I got a great dress at a reasonable price and the online approach was way more my style. I received a ton of compliments and the alterations person commented on how well made it was. "

Thank you Beth for sharing your experience and your special day with us!

The Andrea dress is available in all Bella lace colors with a coordinating or contrasting grosgrain ribbon.

We'll be launching a Watters sale starting this Friday! 10% off all Watters, Wtoo and Seahorse dresses with code AUGUST. Start shopping!

March 31, 2017

Real Weddings: Charlene & Eric

One of the fun things about working with bridesmaids is they often come back to us later as the bride! Charlene ordered a dress for her sister's wedding a few years ago and returned to Joielle to outfit her own party.

Married last September in Ohio, Charlene and Eric's ceremony took place at Wickliffe Presbyterian Church followed by a reception at the Pine Ridge Country Club.

The bride and groom especially loved seeing people from all parts of their lives together in one room to share in this important occasion.

The bridesmaids wore mixed styles by Alfred Sung in the color Ebony.

"Joielle was so helpful in the process of ordering bridesmaids dresses. They make it very easy. I've worked with them in the past when my sister, Jessica, got married and they were able to help us make sure one of the bridesmaids who was pregnant was able to get a dress in the same material. I would definitely recommend them to friends."

Thank you Charlene and Eric for sharing these vibrant photos with us. Wishing you a joyful life ahead!

Photo Credit: Making the Moment

February 14, 2017

Real Weddings: Shannon & Tim

We're joining in on the Valentine Day's cheer by featuring Shannon and Tim's pink and red themed nuptials! Married in Queensland, Australia at Topiaries Beaumont House, the bride and groom thoroughly enjoyed planning their wedding, including picking out suppliers, colors and themes, and taking on some fun DIY projects.

Shannon's favorite part of the day was getting ready with her mom and bridesmaids, but she also loved their reception's memorable speeches and laughing and dancing with Tim. The bridesmaids wore Dessy Collection Style 2905 in the light pink color Blush. Besides being offered in all colors for regular production, this popular and versatile one shoulder style is also available as a Quick Delivery dress in select colors that ship in 1-2  weeks!


I loved my bridesmaids dresses! They made the whole wedding just perfect. Joielle was the best decision I made. I had 5 bridesmaids with all different body shapes and needed something to accommodate everyone. The ordering and sizing was so easy and the team was always available over email with any questions I had. You girls definitely made the process so smooth and easy. The dresses arrived on time and in perfect condition. Such great quality, I will definitely be recommending to other brides.

Thank you Shannon for your kind words about our store and service. It's a pleasure to work with brides like you. We wish you and Tim a joyful and abundant life together!

Photography Credit: Ruth & Todd Woollett
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